Marketing your business on the Internet
There was a time when only a few thousand websites existed on the Internet. Life was simpler then, steam-powered auto-mobiles plied the nation's dusty dirt roads; whalebone corsets were the rage; the cotton gin was invented. And Google was nothing more than Barney's (he of the goo-goo-googly eyes) last name.
Not today. Search engines such as Google, Yahoo!, and MSN reign supreme in the scramble to gain exposure for a business. They drive huge amounts of traffic to some, disappoint others, and befuddle many with their arcane ranking algorithms.
If your business hopes to compete with the thousands, perhaps hundred of thousands, of other businesses just like yours out there, you need a plan. A plan that gets your site ranked highly enough among the search engines to ensure a steady, and let's hope, increasing amount of traffic to your site. Some statistics claim that 68% of all potential visitors to your site will fail to find you if your site is not listed among on the first page of results of whichever search engine they're using. So they'll visit the competitor who is on that first page.
So... How do you get on that first page of search results?
Well, before we get into that, let's take a look at some of the common mistakes people make when designing a business website.